Sony | Music Like No Other

Last month, I posted about Sony's Bravia Play-Doh ad. And then subsequently, the Behind the Scenes look. Well, Sony has slipped out another ad... this time for the Walkman. Of course, I'm a huge Mac fan and love my iPod/iPhone so I'm not going to run out an buy a Walkman but the ad is definitely worth the look.

"It shows 128 musicians gathered in Alexandra Palace Theatre in London, with each one given just one note to play from a piece of original music composed for the ad by Peter Raeburn. Featured in the spot are 32 electric guitars and 32 drums among the many other instruments." Watching this ad, I was reminded of the Nooma short film, Rhythm.

Like the Play-Doh ad, the Behind the Scenes look gives me more appreciation for the final product (view below). The production and coordination were much more difficult the final proof suggests.