The Neverending Web Page

In promoting their unlimited service offer, UK mobile phone company, Orange, has launched a pretty ingenious website called Good Things Should Never End. The website literally never ends. You can scroll down forever and along the way there are little interactive places to stop and explore. From what I understand, they have hidden discount and freebie codes embedded in the site but that won't do any of us any good here in the States. To me the entertainment was seeing how far down I could scroll. I know... I need a life.