Simplicity is Key

You have to check out this portfolio of peter&wendy over at Behance. Like the title says, "Simplicity is Key" but I also think simplicity can be very beautiful. I love great design that is well thought out and form that clearly conveys its message. Sometimes the message gets lost in the artform and you lose what is trying to be said. You have to have a good expression of both.

Not to expound on this too much in this post about design but the church can be guilty of this as well. So caught up in perfecting the form that the message gets lost. Or... we can ignore and discount the power of methods/medium. No one can hear the message because the presentation lacking creativity or excellence doesn't resonate with them. Anyway... probably took that too far but... there's that.