26 October 2007

Clean Marketing...

Saw this on several sites this morning... London based Street Advertising Services is putting a new twist on guerrilla marketing. Most of the time, this type of advertising is accused of defacing public property through the posting of adverts or stencil spray painted ads. These guys are actually using stencils to pressure-wash logos, ads, and messages right into dirty sections of sidewalks and walls. They perform their magic during the night (fewer pedestrians to get in the way), using just water and steam. It’s all environmentally friendly, and no residue. And the after effects are a semi-cleaner city.

This application could be rather useful for churches or organizations that want to make a statement in a different way or for a special event... just a thought.

No comments: